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Music & Morning Musume

Bryan Veloso
February 14, 2011
4.9k

Music & Morning Musume

An introduction to the world of the Japanese idol, the fandom that surrounds them and a little look into why Hello! Ranking is being built.

Bryan Veloso

February 14, 2011
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Transcript

  1. music & morning musumeŇ
    ԻָͱϞʔχϯά່Ň
    OR, the wonderful world of japanese idols and completely non-scientific trends and analytics
    OR, why we built a community for the niche

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  2. hi, i’m bryan
    o_O;
    i like design, code and j-pop
    (in python)

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  4. ʮҰʯ please DO keep an open mind.

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  5. ʮೋʯ please DO ask for clarification.

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  6. ʮࡾʯ there are no DONT’S.
    except being closed minded :(

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  7. ΞΠυϧ
    an introduction to idols

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  8. In Japanese culture, idols are (usually female) media
    personalities in their teens and early twenties who are
    considered particularly attractive or cute and who will,
    for a period ranging from several months to a few years,
    regularly appear in the mass media, e.g. as singers for J-
    pop groups, actors, TV personalities (tarento), models in
    photo spreads published in magazines, advertisements,
    etc.
    — Wikipedia

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  9. IT’S
    NOT
    THIS

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  10. IT’S
    THIS

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  11. AND
    THIS

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  12. AND DEFINITELY
    THIS

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  13. talent is a factor, but not as
    effective as personality & charm

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  14. Ϟʔχϯά່ɻ
    morning musume’s
    unique nature

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  15. Utada
    Pu y AmiYumi
    Pizzicato Five
    American
    POP MUSIC
    ೔ຊ
    POP MUSIC

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  16. ೔ຊ
    POP MUSIC
    IDOLS
    ϞŇ

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  17. niche.

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  18. but you knew of them
    before
    i ever started.

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  21. the dramatic “chipmunk” premiered
    on morning musume’s variety show,
    hello! morning

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  22. the group
    is cyclical

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  23. before december 15th

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  24. between december 15th & january 2nd

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  25. after january 2nd

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  26. after january 2nd
    new members

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  27. ࢲ͸ϮλͰ͢
    fandoms and their
    dynamic interests

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  28. the very nature of idols:
    their personality, talent and looks
    encourage favoritism

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  29. fans support their favorite
    wholeheartedly
    by wearing the idol’s color,
    waving glowsticks & buying
    merchandise

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  30. idols are SRS BSNS
    fans buy shit
    such as t-shirts, photosets,
    dvds and of course, music

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  32. our japan
    budget

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  33. the money we
    spent on stuff
    our japan
    budget

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  34. the money we
    spent on stuff
    our japan
    budget
    *nom*
    *nom*

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  36. as the cycle progresses,
    a fan’s favorites change

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  37. see the
    cycle yet?

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  38. ϋϩʂϥϯΩϯά
    ranking favorites and the
    purpose of hello! ranking

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  42. the ethos of hello! ranking in 3 words
    these could very well be interconnected.

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  43. pride
    “... and that’s why I love this girl.”

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  44. posterity
    “so why did I love this girl?”

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  45. parade
    “I’m showing you why I love this girl.”

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  46. fostering a
    cyclical
    experience

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  47. trends matter and they matter a lot

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  48. validation & invalidation
    human minds are moldable. we ponder. a lot.

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  49. Takahashi Ai Sayashi Riho Kamei Eri

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  50. Takahashi Ai Sayashi Riho Kamei Eri
    eri graduates, riho joins

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  51. empowerment
    “I love doing this.”

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  52. connection
    “I found other people who love this too!”

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  53. ͓ؼΓͳ͍͞ʂ
    bringing it home

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  54. = coding fandom

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  55. = design fandom

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  56. = your fandom?
    ?

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  57. ͓ΘΓ
    the end

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